We have the pleasure of being responsible for the design and distribution of the newsletter for Saluhallen Ystad—a meeting place for people to enjoy food, drink and entertainment. With a growing audience that is receiving the e-mails, our goal is to make each e-mail relevant, and to make it easy for the recipient to take the next step. On average, we have had a 70% opening rate (vs. 35% in the industry), as well as 11.8% click-rate (vs. 2.8% in the industry).