Project Description

STS Trafikskola– Traffic school

The brief

STS Trafikskola is one of the leading traffic schools in the southeast area of Skåne, specialising in providing intensive driving education for different types of vehicles. Since their website is one of their biggest channels where students find them, STS Trafikskola wanted to modernise their website to be optimised for mobile users in mind. They were also interested in creating a cohesive brand identity, through developing their graphical profile and shooting new photography to better represent their offerings.

Our approach

We looked over STS Trafikskola’s existing brand elements and content from the website to understand how they have communicated their brand in the past. From the existing logo, we made a brand identity guide that would set the foundation for continued brand development. It was important that the modernised website had a similar look and feel from the old, so existing customers would still recognise their brand.

For the website, we took care of the technical side of domain transfers and setup, structuring and organising the content with a site map, designing the pages, optimising SEO (Search Engine Optimisation), testing and publishing the site online. The site was optimized for having a responsive design, and look good in all types of screen sizes. We also incorporated a chat feature so the visitors can directly ask questions to the staff and get an instant response.

We were happy to work on the photo stories, capturing new photographs of the staff, the different vehicles and some to illustrate the different steps in STS Trafikskola’s offerings.

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